In 2017, the vision of our company began when my daughter, Lauren Simone was about 7 months of age. Unlike most babies, she enjoyed wearing hair accessories and often did over the years as a toddler. Her old school flare coupled with her hair accessories caught many admirers. As a mother, I too enjoy fashion and the iconic looks of old school glam. So, the Lauren Simone Collection was birthed as a Modern and Vintage Infused Hair Accessory Collection inspired by the essence of Lauren Simone. An original silhouette that captured her hair accessory was used as the initial brand logo at its inception in 2022. In 2023, a new logo was branded and the name Fancifuls was used to encourage all customers to "Live Fanciful".